We use analytics to understand which pages are read, where visitors come from and whether the site works well on different devices. We use two tools, and they work in different ways.

Framer's built-in analytics. Framer, the platform that hosts the site, provides basic visitor statistics. It does not use cookies and stores nothing on your device. To count visits it combines your IP address and browser details with a secret value that Framer changes and deletes every day, so it cannot recognise you from one day to the next or across other websites, and we see only aggregate figures such as page views, referring sites, countries, browsers and device types. Because nothing is stored on your device and nobody is identified, we rely on the statistical purposes exception in PECR rather than asking for your consent. If you would prefer that your visits were not counted at all, you can object at any time by emailing contact@cyberdefenceservice.co.uk.

Microsoft Clarity. With your consent, we use Microsoft Clarity, a behavioural analytics service provided by Microsoft. Clarity records how visitors interact with pages, including clicks, scrolling, mouse movement and navigation between pages, and turns this into heatmaps and anonymised session replays that show us where people struggle. Anything you type into a form is masked and is never sent to Microsoft. Clarity sets the cookies listed below. It runs only if you accept analytics cookies in our banner and it stops if you later withdraw your consent. Microsoft is a data controller in its own right for the information Clarity collects, and it uses some of these cookies, notably MUID, across its own websites for advertising, analytics and operational purposes, as described in the Microsoft Privacy Statement at privacy.microsoft.com. Microsoft deletes session replays after 30 days and heatmap and click data after nine months. Clarity data is held on Microsoft's Azure servers, which may be outside the UK (see section 7).